Review: MTV, Microsoft Team Up on URGE

It's hard to tell where MTV Networks Inc.'s new URGE online music service starts and where Microsoft Corp.'s new Windows Media Player 11 software ends, and that's no accident.
The two companies worked together to make MTV's foray into online music a seamless extension of Windows Media Player, blurring the lines between the music you own and the music you rent.

In this photo released by MTV Networks, a photo of a computer screen shows the Windows Media Player and MTV Networks Inc.'s new URGE online music service web page. The two companies worked together to make MTV's foray into online music a seamless extension of Windows Media Player, blurring the lines between the music you own and the music you rent.

http://www.washingtonpost.com/wp-dyn/content/article/2006/06/14/AR2006061401882.html